Prospects Are People. Treat Them Accordingly
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on April 14, 2009) This Post Inspired By I’ve Seen All Good People — Yes. You and your sales colleagues call...
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Do you have the balls to be an iconic brand?
Here’s a “Director’s Cut” for a post of mine born on Feb. 16, 2011 at nonboxpdx. Viva la verbosity! -ME Want to know what your company has in common with cultural powerhouses with iconic products like...
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Empowering Sales with the Right Information at the Right Time
Marketers! You are me. And I am you. We fight the same fight for relevance and acceptance in a corporate setting by trying to blend the right message or narrative with the right piece of “engaging”...
View ArticleFive Must-Haves to Succeed in Content Marketing
I was hot on the trail of coalesced thought about five must-haves to succeed in content marketing, when the big brains at Eloqua & design wizards at JESS 3 hit me with something that was in one...
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10 information management tips to stay current on topics, prospects & customers
This post was originally written and pared down for the LeftBrain DGA blog Demand Gen (r)Evolution – ME Behind every news junkie or voracious reader is the know-it-all kid in school who always had his...
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